Inbound Marketing Tips and Tricks

Email Tokens

There are a number of tokens that you can use in your emails and email templates that will be substituted when an email has been sent E.g. to insert a person's first name place the [first_name] token into your email or email template.

Avoiding Spam

Many email services now implement Send Policy Framework(SPF) that is designed to avoid spam by storing a list of allowed email servers capable of sending email for a domain. More information on SPF can be found on Wikipedia andOpenSPF.

Add Form Fields

When creating form fields we recommend entering positions in increments of 10 e.g. Field 1 = 10, Field 2 = 20 etc. This makes it easier to reorder fields in the future


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