Inbound Marketing Tips and Tricks

Email Tokens

There are a number of tokens that you can use in your emails and email templates that will be substituted when an email has been sent E.g. to insert a person's first name place the [first_name] token into your email or email template.

A list of the available tokens are below:

Put in Email
Substituted by
[first_name]
First Name
[last_name]
Last Name
[email]
Email Address
[title]
Title
[company]
Company Name
[phone]
Phone
[unsubscribe_url]
Unsubscribe URL

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